The best portraits convey a search for truth. They require active listening and careful
observation to capture "the unique" in a person.

There is a process. It begins with putting the subject at ease in an environment that is
relaxed, comfortable, and inviting and then engaging him or her; making a connection
that builds a trust so that honesty can happen.

Great portraits require tact, patience, and the experience of accommodating a wide range of personalities. The photographer must balance (and rebalance) all the elements of subject, environment, and context to create images that resonate, while striving to make the process effortless to the subject.
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